At a Glance
$551
Cost per Credit
30
Credit Hours
100%
Online
12-24 months
Program LengthMaster’s in Social Media Marketing, MS
Program Overview
At a Glance
$551
Cost per Credit
30
Credit Hours
100%
Online
12-24 months
Program LengthWhy Study Social Media Marketing?
The online Master of Science in Social Media Marketing program from Lindenwood University gives you a firm foundation in digital and social marketing. Through the social media master’s degree online program, you’ll explore how to create, evaluate, and optimize digital media content and campaigns that take advantage of social media’s unique place in our culture to pursue a top-of-mind presence with targeted audiences.
Pursuing your master’s degree in social media prepares you for a dynamic, in-demand field. Through the comprehensive curriculum, you will study key topics that include personal branding, content creation, media literacy, and emerging platforms. You will learn how to define audiences and measure the effectiveness of social and digital media strategies. In addition to the traditional thesis completion option, this social media marketing master’s degree program also offers an applied project option to develop social media and digital marketing products to gain practical professionally relevant experience in the field.
In addition, you will learn from faculty who bring their real-world experience from this growing field into the online classroom.
What You'll Learn
Your social media marketing degree coursework can sharpen your key digital branding and media management skill set. Broaden your current approach to making connections between consumers and brands through advanced insights across social media that can help you deepen a brand’s digital imprint. Leverage topical focuses in the following:
- Advanced Social Media Strategy
- Advertising and Promotional Strategy
- Visual Branding
- Digital Content and Demographics
Essential Skills & Insights
Coursework in this master’s in social media marketing program covers:
- Social Media Expertise: develop skills to create, analyze, and optimize social media campaigns.
- Data Analysis: gain expertise for information gathering and data analysis critical to decision-making in marketing.
- Media Methodologies: explore how to analyze popular culture, trends, and other media phenomena.
- Expert Guidance: learn from faculty with professional experience in digital marketing.
Core competencies for online master’s degree in social media graduates
- Create messaging for desired target audiences that deliver results.
- Develop effective strategies that maximize ROI.
- Enhance inbound marketing strategies.
- Comprehensive understanding of best SEO practices.
- Develop and communicate KPIs relevant to client success.
- Write engaging copy that tells a brand story with measurable results.
Career Outlook
Graduates of this Master of Science in Social Media Marketing can pursue a number of media management opportunities, from social media manager to brand manager, by leveraging digital creative skill sets in fields such as marketing research, advertising, and more. According to the U.S. Bureau of Labor Statistics (BLS), advertising managers earn a median annual salary of $133,380. Marketing research analysts can earn up to $63,920 annually.
Graduates of this social media degree program can pursue several professional roles, including:
- Social Media Marketing Manger
- Social Media Coordinator
- Brand Manager
- Content Manager
- Digital Media Supervisor
- Online Community Manager
- Chief Marketing Officer
- SEO Strategist
Major Industries Offer Opportunities for Social Media Degree Graduates
Graduates of this master’s in social media marketing program could pursue careers in:
- Advertising
- Information & Tech
- Non-Profit & Government Agencies
- Organizational Leadership
- Public Relations
- Self-Employed & Consulting
Accreditations/Certificates
With the skills learned in this online digital marketing and social media degree program, you can prepare for additional accreditations and certificates that prove to employers you are an expert who wants to keep learning and growing. Here are a few of the additional credentials and certificates you can complete to supplement your education:
Tuition Details
The cost per credit hour for this program is $551. Besides affordable tuition, we offer a generous transfer policy of up to nine credits toward your degree completion to further offset tuition costs, saving you time and money on your education!
Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit.
Admissions Requirements
For admission to your master’s in social media marketing degree program, you will need to complete your online application and submit the following documents:
- Online application
- Résumé
- Letter of intent/personal statement, including a personal statement regarding your interest in the program and career goals
- Official undergraduate transcript(s) demonstrating completion of undergraduate degree in related field with a minimum of a 3.0 GPA in all major coursework.
- If GPA falls below a 3.0, three letters of recommendation are required
- Transcripts – from any graduate school(s) attended
TRANSFER CREDITS
Lindenwood offers a generous transfer policy of up to nine credits toward completion of your social media marketing master’s degree to further offset tuition costs. This means you can complete your degree in as few as 21 credit hours at Lindenwood—saving you time and money on your education!
Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit.
Learn MoreCurriculum Overview
The Master’s in Social Media Marketing program at Lindenwood University provides an advanced curriculum tailored to equip students with cutting-edge professional skills in all areas of digital marketing. Through flexible online courses, you can engage in hands-on learning experiences focused on digital strategy, analytics, and consumer behavior. Courses are taught by instructors with professional experience in the various areas of digital marketing. Their goal is to prepare you for leadership roles in the digital dynamic marketing landscape.
Major Coursework – 15 Credit Hours
| Code | Title | Credits |
|---|---|---|
| CAH 50000 | Research Methods | 3 |
| CAH 51000 | Research and Scholastic Writing | 3 |
| CAH 55000 | Graduate Seminar | 3 |
| CAH 60000 | Thesis/Directed Project I | 3 |
| CAH 61000 | Thesis/Directed Project II | 3 |
Specialized Coursework – 15 Credit Hours
| Code | Title | Credits |
|---|---|---|
| AAD 55501 | Visual Branding | 3 |
| CAH 53000 | Arts Entrepreneurship | 3 |
| COM 55000 | Media Literacy | 3 |
| DCS 50000 | Digital Content and Demographics | 3 |
| DCS 52200 | Emerging Platforms and Analytics | 3 |
| DCS 52500 | Social Media Strategy | 3 |
| DCS 55000 | Personal Branding | 3 |
| DCS 57000 | Contemporary Audience Analysis | 3 |
| MRKT 55010 | Marketing Principles and Issues | 3 |
Career Opportunities
Chief Marketing Officer (CMO)
Lead the overall marketing strategy for all types of businesses to drive growth, innovation, and profitability.
Brand Strategist
Create and lead brand positioning strategies, analyze data and consumer insights, and ensure cohesion across all channels.
Digital Marketing Manager
Execute digital marketing strategies across all online platforms, analyze performance, and optimize campaigns to achieve business goals.
Frequently Asked Questions
What is social media marketing?
Social media marketing involves using digital tools for content creation and media management to build brands, stay top-of-mind with target audiences, boost sales, and drive traffic to web properties.
Can you earn a master’s in social media marketing online?
Yes, you can earn an online master’s degree in social media marketing. For example, Lindenwood’s Master of Science in Social Media Marketing, this program, is available 100% online.
How do I become a social media marketing manager?
With the right education, such as what social media master’s degree programs have to offer, you could gain the knowledge and skills you need to create and manage the strategies and content brands need to make an impact in the social spaces. Explore Lindenwood’s social media marketing degree to learn what it takes to start pursuing a career in digital and social media marketing.
Is a master’s in social media marketing worth it?
Yes, your master’s degree in social media marketing can give you the cutting-edge skills and theory you need to advance in the world of social media marketing and digital brand management.
What can you do with a master’s in social media marketing?
With a social media marketing degree, you can pursue high-level roles in marketing and advertising management. According to the U.S. Bureau of Labor Statistics, the job field for advertising, promotions, and marketing managers is forecasted to grow at a faster than average rate of 10 percent through 2031, and is projected to add 33,700 jobs.
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learn moreWe are committed to helping you succeed.
Throughout each step of your online degree program, you will receive support. From enrollment and tuition planning to staying on the right track, your support team is there to ensure your success.
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