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By submitting this request for more information, you are giving your express written consent for Lindenwood University and its partners to contact you regarding our educational programs and services using email, telephone or text - including our use of automated technology for calls and periodic texts to the wireless number you provide. Message and data rates may apply. This consent is not required to purchase good or services and you may always email us directly, including to opt out, at [email protected].

Bachelor’s in Digital Marketing, BS

Bachelor’s in Digital Marketing

Drive Brand Awareness

Excited to play a part helping businesses make the right strategic moves in their digital platform to enhance overall organizational performance? With the BS in Digital Marketing degree online from Lindenwood University, you can learn to drive digital engagement in key areas such as social media, online advertising, and more, while building out a comprehensive understanding of digital trends.  

This 100% online social media marketing degree in marketing equips you to make the most of a brand’s digital footprint through coursework focused in social media, design, digital content optimization, rounded out by a foundational marketing skill set. Learn at your pace and complete your degree in digital marketing online in as little as two years!  

Program at a Glance

2-4 years

Duration

120

Credit Hours

$495

Cost per Credit

100%

Online

Course Spotlight

The social media marketing degree online program develops your approach to increasing brand awareness through an emphasis on social media and other digital engagement tools that connect brands with audiences. This digital marketing degree covers all aspects of digital social media strategy – from concept to execution to post-campaign analysis, including the following:  

  • Personal Branding and Content Creation
  • Social Media Marketing
  • Contemporary Audience Analysis
  • Online Advertising and Promotional Strategy 

Essential Skills & Insights

Coursework in this digital marketing degree program covers the following: 

  • Analytical Decision-Making – prepare to base decision-making within digital brand campaigns in solid marketing research and data analytics.  
  • Communications – develop high-level communications aptitude across verbal and written communications.  
  • Consumer Behavior – learn to gauge consumer behavior as it pertains to social media marketing campaign insights. 
  • Brand Management – gain expertise across the lifecycle of brand management in the digital space – from concept to consumer reception and beyond

Career Outlook

Graduates of this digital marketing degree online program can pursue the challenges of marketing within an ever-shifting digital landscape. According to PayScale, content strategists can earn $61,200 annually. Those who aspire to a role as a social media manager can earn $49,800 annually. Other career paths in this field include SEO Specialist, Advertising Manager, Email Marketing Specialist, Social Media Coordinator, Content Creator/Specialist, and Digital Marketer.  

Admissions Requirements

For admission to your online marketing degree bachelor’s program, you will need to complete your online application and submit the following documents: 

  • Online Application
  • Official transcripts
    All colleges and universities previously attended. If you have fewer than 24 college credits, you will need to submit your official high school transcript.

If cumulative college GPA is below a 2.0, the following will also be required:

  • Résumé
  • Letter of intent/personal statement
    (1–2 page document indicating your interest in the program and Lindenwood)

Tuition

The cost per credit hour for this Digital Marketing degree program is $495. Besides being ranked ranked No. 17 on Niche.com’s list of Best Value Colleges in Missouri, we build in unique benefits such as our 20 percent discount per credit hour for returning alumni pursuing their master’s degree. 

Transfer Credits

Lindenwood offers a generous transfer policy of up to 90 credits toward your degree completion to further offset tuition costs. This means you can complete your degree in as few as 30 credit hours at Lindenwood—saving you time and money on your education!  

Another benefit of our transfer credit program is our Prior Learning Credit opportunity, which lets you earn credit based on your prior education and/or work experiences. Undergraduate and graduate students can qualify for this advantage.   

Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit.  

Interested in discovering related programs? Explore the following programs to find the best fit for your future: 

If you aren’t sure which program is right for you, filling out the form on this page and speaking to a Lindenwood representative is the best way to determine your path forward!  

Frequently Asked Questions

You can learn the essentials of social media marketing through a digital marketing degree program like the one at Lindenwood, which covers the basics of this niche within marketing.

Digital marketing is a relatively new career path originating with the Internet, which led to the online marketing space. Additionally, digital marketing has continuously evolved since the 1990s, so there are often new components & strategies within digital marketing that did not exist before: social media, search engine, data analytics, influencers, and most recently, AI.

We do not charge any fees in addition to tuition.

The online BS in digital marketing program allows you to transfer up to 90 credits. Learn more about our transfer policy.

Yes, there are scholarships available. Reach out to an admissions representative to learn more about scholarship opportunities for our digital and social media marketing degree online program.

Why Choose Lindenwood University Online?

Since 1832, Lindenwood University has served students worldwide with affordable, high-quality academic programs providing real experience and real success. After nearly 200 years of academic excellence, Lindenwood is committed to a set of core values, including integrity, dedication, excellence, creativity, and community.

Quality

Quality

We evolve our online degree programs to reflect the latest in academic research and innovation and to meet the top standards of higher education.

Affordability

Affordability

We are committed to offering our students studying online low tuition rates on top of multiple ways to save on your education.

Career-Focused

Career-Focused

Our programs align curriculum to industry realities from experienced instructors who share real-world insights.

Support

Support

We employ experts who are dedicated to helping our students with financial aid planning, enrollment counseling, tutoring services, and more.

We are committed to helping you succeed.

Throughout each step of your online degree program, you will receive support. From enrollment and tuition planning to staying on the right track, your support team is there to ensure your success.

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