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BS in Digital Marketing

Program Overview

An Online Program for the Growing Field of Digital Marketing

Learn the analytical, design, and marketing aspects of social media to prepare for a career as a social media coordinator, digital content strategist, or webmaster.

Learn the analytical, design, and marketing aspects of social media to prepare for a career as a social media coordinator, digital content strategist, or webmaster.

At a Glance

$450

per credit hour

120

credit hours

24–48

months to complete

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As you’re making your decision about pursuing an online degree, you are likely to have questions. From program information to details about the application process, we’re here to help you find the answers you need.

Make Social Media Campaigns Go Viral

Discover real-world techniques for creating effective digital media content and campaigns. Lindenwood University’s online Bachelor of Science in Digital Marketing program helps you build a strong foundation in developing, evaluating, and optimizing digital content.

Our online bachelor’s degree in digital marketing teaches you how to define and analyze audiences for digital media campaigns and measure their effectiveness. Through the curriculum, you will leverage demographics, design, social media, and marketing skills to promote businesses.

Learn from instructors who have real-world experience in social media, digital content, and marketing. In addition, our digital marketing degree program offers opportunities for collaboration with your peers, as well as art and design students.

Transfer Your Credits

We don’t want the college credits you have already earned to go to waste. At Lindenwood Online, we offer a generous credit transfer policy for our undergraduate programs. You can even complete your degree in as few as 30 credit hours taken within the Lindenwood University system.

In addition, we have partnerships with area community colleges, which allow credits to be counted toward your general education requirements.

Transfer Your Credits

A Curriculum Designed to Help You Succeed

As you learn digital marketing online, you will explore a wide range of topics that help you build the skills needed to excel in this dynamic, growing area of marketing.

Our 120-credit-hour program includes 69 credit hours in general education requirements.

Through 36 credit hours of digital marketing courses online, you will study the fundamentals of social media marketing and digital content creation. In addition, there are 12 credit hours of electives, plus a practicum course and your choice of a capstone course.

Explore Curriculum

Admission Requirements

To apply to our digital marketing degree online program, you must submit the following:

  • Online application
  • All official transcripts from all colleges and universities previously attended. If you have fewer than 24 college credits, you will need to submit your official high school transcript.

If cumulative college GPA is below a 2.0, the following will also be required:

  • Résumé
  • Letter of intent/personal statement (1–2 page document indicating your interest in the program and Lindenwood)

What It’s Like to Study Online

Being an online student doesn’t mean that you will sacrifice access to the tools, resources, support, and community that you would have through a traditional on-campus program. In fact, you will still get the college experience — just at an affordable price from the comfort of your home.

Find out more about what it’s like to study online at Lindenwood.

Online Student Life

Cost to Attend

We strive to provide a high-quality online education at an affordable price. Our online bachelor’s degree in digital marketing is offered at just $450 per credit hour.

In addition, we offer the opportunity to transfer previously earned college credits, financial assistance, and U.S. military benefits.

Ways to Save

Program Outcomes

  • Understand audience behavior in the digital media environment
  • Exhibit skills in analyzing demographic data and apply that knowledge to content creation
  • Develop, promote, maintain, and monetize brands on various social media platforms

Career Outlook

After earning your digital marketing degree online, your digital marketing career path can include several industries.

  • Content strategist: $61,200
  • Social media specialist: $43,300
  • Social media manager: $49,800

Median annual salary information from PayScale.

Frequently Asked Questions

Here are the answers to some of the questions we are commonly asked.

Yes. We don’t want the college credits you have already earned to go to waste. At Lindenwood Online, we offer a generous credit transfer policy for our undergraduate programs. You can even complete your degree in as few as 30 credit hours taken within the Lindenwood University system. Your transfer credits must meet minimum GPA requirements and be applicable to this program’s curriculum and general education coursework.

Social media and digital content are growing fields within marketing. Professionals in these areas can work for businesses, non-profit organizations, or schools. After earning your online social media degree, you can pursue a role as a social media specialist or manager or a digital content strategist.

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