Skip to content

Online BS in Digital Marketing Degree

An Online Program for the Growing Field of Digital Marketing

Learn the analytical, design, and marketing aspects of social media to prepare for a career as a social media coordinator, digital content strategist, or webmaster.

Learn More Today

Complete the form to learn more about this program.

  • Duration 2-4 years
  • Cost per Credit $475
  • Credit Hours 120

Program Benefits

  • Prepare for a wide range of careers in a growing industry
  • Multiple capstone options available
  • Transfer up to 90 credits

Make Social Media Campaigns Go Viral

Discover real-world techniques for creating effective digital media content and campaigns. Lindenwood University’s online Bachelor of Science in Digital Marketing program helps you build a strong foundation in developing, evaluating, and optimizing digital content.

Our online bachelor’s degree in digital marketing teaches you how to define and analyze audiences for digital media campaigns and measure their effectiveness. Through the curriculum, you will leverage demographics, design, social media, and marketing skills to promote businesses.

Learn from instructors who have real-world experience in social media, digital content, and marketing. In addition, our digital marketing degree program offers opportunities for collaboration with your peers, as well as art and design students.

Transfer Your Credits

We don’t want the college credits you have already earned to go to waste. At Lindenwood Online, we offer a generous credit transfer policy for our undergraduate programs. You can even complete your degree in as few as 30 credit hours taken within the Lindenwood University system.

In addition, we have partnerships with area community colleges, which allow credits to be counted toward your general education requirements.

Transfer Your Credits

A Curriculum Designed to Help You Succeed

As you learn digital marketing online, you will explore a wide range of topics that help you build the skills needed to excel in this dynamic, growing area of marketing.

Our 120-credit-hour program includes 69 credit hours in general education requirements.

Through 36 credit hours of digital marketing courses online, you will study the fundamentals of social media marketing and digital content creation. In addition, there are 12 credit hours of electives, plus a practicum course and your choice of a capstone course.

Explore Curriculum

Admission Requirements

To apply to our digital marketing degree online program, you must submit the following:

  • Online application
  • All official transcripts from all colleges and universities previously attended. If you have fewer than 24 college credits, you will need to submit your official high school transcript.

If cumulative college GPA is below a 2.0, the following will also be required:

  • Résumé
  • Letter of intent/personal statement (1–2 page document indicating your interest in the program and Lindenwood)
Full Requirements

What It’s Like to Study Online

Being an online student doesn’t mean that you will sacrifice access to the tools, resources, support, and community that you would have through a traditional on-campus program. In fact, you will still get the college experience — just at an affordable price from the comfort of your home.

Find out more about what it’s like to study online at Lindenwood.

Online Student Life

Cost to Attend

We strive to provide a high-quality online education at an affordable price. Our online bachelor’s degree in digital marketing is offered at just $475 per credit hour.

In addition, we offer the opportunity to transfer previously earned college credits, financial assistance, and U.S. military benefits.

Full Tuition Details

Program Outcomes

  • Understand audience behavior in the digital media environment
  • Exhibit skills in analyzing demographic data and apply that knowledge to content creation
  • Develop, promote, maintain, and monetize brands on various social media platforms

Career Outlook

After earning your digital marketing degree online, your digital marketing career path can include several industries.

  • Content strategist: $61,200
  • Social media specialist: $43,300
  • Social media manager: $49,800

Median annual salary information from PayScale.

Explore Careers

Frequently Asked Questions

Here are the answers to some of the questions we are commonly asked.

You can complete the online BS in Digital Marketing in as few as 24 months.

The number of courses depends on your choice of elective credit hours. Besides general education, the program requires 36 credit hours of digital marketing courses and 12 credit hours of electives, plus a practicum course and your choice of a capstone course. Learn more about this program’s curriculum here.

Your first step is to start your online application here.

Yes, there are scholarships available. Find out if you qualify for a scholarship opportunity here.

With your BS in Digital Marketing, you can leverage demographics, design, social media, and marketing skills to promote businesses, non-profits, and other organizations. You might work as a content strategist, social media specialist, social media manager, digital marketing specialist, or digital content strategist.

Visit our FAQ page