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MS in Digital Marketing

Program Overview

An Online Program to Help You Create Viral Content

Prepare for a career in an emerging field in just two years. This program has the highest record of employment for all of our graduate programs.

Prepare for a career in an emerging field in just two years. This program has the highest record of employment for all of our graduate programs.

At a Glance


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credit hours


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As you’re making your decision about pursuing an online degree, you are likely to have questions. From program information to details about the application process, we’re here to help you find the answers you need.

Create Effective Digital Marketing Campaigns

The online Master of Science in Digital Marketing program from Lindenwood University gives you a firm foundation in digital and social marketing. Through the digital marketing masters degree, you’ll explore how to create, evaluate, and optimize content and campaigns for different demographics.

Our master’s in digital marketing online prepares you for a dynamic, in-demand field. Through the comprehensive curriculum, you will study key topics that include personal branding, content creation, audience analysis, and media literacy. You will learn how to define audiences and measure the effectiveness of digital media strategies. This program also offers the opportunity to gain practical experience as you work with clients to create digital marketing content.

In addition, you will learn from faculty who bring their real-world experience from this growing field into the online classroom.

businessman with an online master's degree in social media and digital content strategy ponders his next tweet

A Curriculum Designed to Help You Succeed

With a curriculum that explores digital content and social media campaigns, our digital marketing courses online include industry-driven topics that will help you succeed in the field. This 36-credit-hour program offers a customizable curriculum so that you can better meet your professional goals.

Core curriculum in the digital marketing master’s degree consists of 18 credit hours and includes courses in research and scholastic writing. You will also need to complete graduate seminars and a thesis or project. In addition, you will study 18 credit hours of specialized coursework — examine topics of your choosing in social media and digital content marketing.

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Admission Requirements

To apply to our online MS in Digital Marketing program, you must submit the following:

  • Online application
  • Current résumé
  • Letter of intent, including a personal statement regarding your interest in the program and career goals
  • Official undergraduate transcript(s) as well as official transcript(s) from any graduate school(s) attended with a minimum GPA of 3.0.
    • Undergraduate degree must be in a related field, or leveling courses are required. Please contact your enrollment counselor with questions.
    • If GPA below a 3.0, three references and/or GRE will be required
  • Three letters of recommendation.
  • Additional deliverables may be required depending on area of study, such as a writing sample and/or portfolio of work. Please contact your enrollment counselor for details.

What It’s Like to Study Online

Being an online student doesn’t mean that you will sacrifice access to the tools, resources, support, and community that you would have through a traditional on-campus program. In fact, you will still get the college experience — at an affordable price from the comfort of your home.

Find out more about what it’s like to study online at Lindenwood.

Online Student Life

Cost to Attend

We strive to provide a high-quality online education at an affordable price. The master’s in digital marketing online program is offered at just $495 per credit hour.

In addition, we offer the opportunity to transfer previously earned college credits, financial assistance, and U.S. military benefits.

Ways to Save

Program Outcomes

  • Use various techniques and tools to identify demographic data to effectively market to audiences
  • Collaborate with clients to develop digital marketing collateral
  • Skillfully craft personal brands to effectively promote clients by using social media platforms

Career Outlook

Your digital marketing career path can include several potential positions.

  • Content strategist: $61,200
  • Social media specialist: $43,300
  • Social media manager: $49,800

Median annual salary information from the Bureau of Labor Statistics.

Frequently Asked Questions

Here are the answers to some of the questions we are commonly asked.

Social media and digital content are growing fields within marketing. Professionals in these areas can work for businesses, non-profit organizations, or schools. After earning your degree, you can pursue a role as a social media specialist or manager or a digital content strategist.

You can transfer up to 9 credits to this program. Your transfer credits must be applicable to the program’s curriculum, come from a regionally accredited institution, and meet GPA requirements.

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