Social Media Marketing, MS

The social media marketing degree online program from Lindenwood University gives you a firm foundation in digital and social marketing. Through the masters in social media marketing online program, you’ll explore how to create, evaluate, and optimize digital media content and campaigns that take advantage of social media’s unique place in our culture to pursue a top-of-mind presence with targeted audiences.

Pursuing your online social media marketing degree prepares you for a dynamic, in-demand field. Through the comprehensive curriculum, you will study key topics that include social media platforms, brand management, content strategy, influencer marketing, social listening, media research, media trends, digital influence, personal branding, media literacy, and emerging platforms. You will learn how to define audiences and measure the effectiveness of social and digital media strategies. In addition to the traditional thesis completion option, this social media marketing master’s degree program also offers an applied project option to develop social media and digital marketing products to gain practical professionally relevant experience in the field.

In addition, you will learn from faculty who bring their real-world experience from this growing field into the online classroom.

Your social media marketing degree online coursework can sharpen your key digital branding and media management skill set. Broaden your current approach to making connections between consumers and brands through advanced insights across social media that can help you deepen a brand’s digital imprint. Leverage topical focuses in the following:

• Advanced Social Media Strategy
• Advertising and Promotional Strategy
• Visual Branding
• Digital Content and Demographics

Coursework in this social media marketing degree online program covers:

• Social Media Expertise: develop skills to create, analyze, and optimize social media campaigns.
• Data Analysis: gain expertise for information gathering and data analysis critical to decision-making in marketing to measure the effectiveness of social media strategies.
• Media Methodologies: explore how to analyze popular culture, trends, and other media phenomena.
• Copywriting: ability to write engaging and effective copy for on-page content and social media posts.
• Brand Management: how to use social media to build and maintain a strong brand image.
• SEO: search engine optimization (SEO) best practices help ensure your content is discoverable.
• Creativity & Graphic Design: Creating engaging, innovative, and visually appealing content is important for capturing audience attention.
• Community Management: Building online communities, responding to comments, and fostering engagement with your content.
• Expert Guidance: learn from faculty with professional experience in digital marketing.

• Create messaging for desired target audiences that deliver results.
• Develop effective strategies that maximize ROI.
• Enhance inbound marketing strategies.
• Comprehensive understanding of best SEO practices.
• Develop and communicate KPIs relevant to client success.
• Write engaging copy that tells a brand story with measurable results.

Graduates of this social media marketing degree online can pursue a number of media management opportunities, from sales manager to marketing manager, by leveraging digital creative skill sets in fields such as marketing research, advertising, and more.

• Sales Managers: $135,160 per year or $64.98 per hour
• Technical Writers: $80,050 per year
• Market Research Analysts and Marketing Specialists: $83,190 per year or $40.00 per hour
• Public Relations Specialists: $77,720 per year or $37.37 per hour
• Marketing Managers: $166,410 per year or $80.00 per hour

Data is from BLS Occupational Outlook Handbooks and Marketing Occupation projection – Overall employment of advertising, promotions, and marketing managers is projected to grow 8 percent from 2023 to 2033, faster than the average for all occupations.

Graduates of this social media marketing degree online program can pursue several professional roles, including:

• Social Media Marketing Manger
• Social Media Coordinator
• Brand Manager
• Content Manager
• Digital Media Supervisor
• Online Community Manager
• Chief Marketing Officer
• SEO Strategist

Graduates of this social media marketing degree online program could pursue careers in:

• Advertising
• Information & Tech
• Non-Profit & Government Agencies
• Organizational Leadership
• Public Relations
• Self-Employed & Consulting

With the skills learned in this online digital marketing and social media degree program, you can prepare for additional accreditations and certificates that prove to employers you are an expert who wants to keep learning and growing. Here are a few of the additional credentials and certificates you can complete to supplement your education:

• Google Digital Marketing Certificate
• SEM Rush Marketing Courses
• HubSpot Academy
• Meta Blueprint Certification
• American Marketing Association Certified Marketer

The cost per credit hour for this program is $584. Besides affordable tuition, we offer a generous transfer policy of up to nine credits toward your degree completion to further offset tuition costs, saving you time and money on your education!

Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit.