Skip to content

BA/BS in Marketing

Program Overview

A Program to Meet the Dynamic Needs of the Marketing Field

Build a strong foundation in core business and marketing principles to effectively market goods and services through this ACBSP-accredited program.

Build a strong foundation in core business and marketing principles to effectively market goods and services through this ACBSP-accredited program.

At a Glance

$450

per credit hour

120

credit hours

24–48

months to complete

Request Information

As you’re making your decision about pursuing an online degree, you are likely to have questions. From program information to details about the application process, we’re here to help you find the answers you need.

Become an Effective Marketer

Develop the skills to effectively promote a business’s goods or services with the online bachelor’s in marketing program from Lindenwood University. Through our program’s comprehensive curriculum, you will explore key business topics and build a strong foundation in marketing.

Our online marketing degree program gives you insight into advertising and promotion. Customize your degree to meet your goals and choose elective courses in relevant, modern areas such as social media marketing and creative advertising concepts. Our program prepares you for a career in the dynamic workplace in the public and private sectors.

Throughout the duration of our bachelor’s in marketing program, you will learn from marketing and business professionals who incorporate their real-world knowledge into the online classroom.

Accreditation

The online bachelor’s in marketing program from Lindenwood University is accredited by the Accreditation Council for Business Schools and Programs (ACBSP).

ACBSP Global Business Accreditation

Transfer Your Credits

We don’t want the college credits you have already earned to go to waste. At Lindenwood Online, we offer a generous credit transfer policy for our undergraduate programs. You can even complete your degree in as few as 30 credit hours taken within the Lindenwood University system.

In addition, we have partnerships with area community colleges, which allow credits to be counted toward your general education requirements.

Transfer Your Credits

A Curriculum Designed to Help You Succeed

Our online marketing degree program includes a total of 120 credit hours. There are 63 credit hours of general education requirements. Within these requirements, you must complete an introductory business course.

The program’s major consists of 57 credit hours, through which you will study core business topics, marketing principles, 9 credit hours of marketing elective courses and a course in human resource management.

Bachelor of Arts Curriculum Bachelor of Science Curriculum

Admission Requirements

To apply to our online bachelor’s in marketing program, you must submit the following:

  • Online application
  • All official transcripts from all colleges and universities previously attended. If you have fewer than 24 college credits, you will need to submit your official high school transcript.

If cumulative college GPA is below a 2.0, the following will also be required:

  • Résumé
  • Letter of intent/personal statement (1–2 page document indicating your interest in the program and Lindenwood)

What It’s Like to Study Online

Being an online student doesn’t mean that you will sacrifice access to the tools, resources, support, and community that you would have through a traditional on-campus program. In fact, you will still get the college experience — just at an affordable price from the comfort of your home.

Find out more about what it’s like to study online at Lindenwood.

Online Student Life

Cost to Attend

We strive to provide a high-quality online education at an affordable price. Our online bachelor’s in marketing program is offered at just $450 per credit hour.

In addition, we offer the opportunity to transfer previously earned college credits, financial assistance, and U.S. military benefits.

Ways to Save

Program Outcomes

  • Exhibit effective decision-making and problem-solving skills to strategically select appropriate marketing techniques
  • Define marketing issues and opportunities, assess solutions, and develop strategies to address these issues
  • Demonstrate strong management skills for establishing goals, managing change, and more

Career Outlook

Some of the potential career paths you may pursue after earning your marketing degree online include:

  • Market research analyst: $63,120
  • Marketing manager: $134,290
  • Public relations specialist: $60,000

Median annual salary information from the Bureau of Labor Statistics.

Frequently Asked Questions

Here are the answers to some of the questions we are commonly asked.

Yes. We don’t want the college credits you have already earned to go to waste. At Lindenwood Online, we offer a generous credit transfer policy for our undergraduate programs. You can even complete your degree in as few as 30 credit hours taken within the Lindenwood University system. Your transfer credits must meet minimum GPA requirements and be applicable to this program’s curriculum and general education coursework.

Marketing is a versatile major for those who are interested in entering the field. Through a bachelor’s in marketing program, you will gain a strong foundation in marketing and business principles through both analytical and creative courses. The knowledge acquired from the program can be applied to a variety of careers. However, for some higher-level roles, you may need a graduate degree.

As a marketing major, you can pursue roles as a market research analyst or social media specialist. You may also be able to enter a career in communications or public relations.

Visit our FAQ page