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By submitting this request for more information, you are giving your express written consent for Lindenwood University and its partners to contact you regarding our educational programs and services using email, telephone or text - including our use of automated technology for calls and periodic texts to the wireless number you provide. Message and data rates may apply. This consent is not required to purchase good or services and you may always email us directly, including to opt out, at [email protected].

Bachelor’s in Marketing, BA/BS

Bachelor’s in Marketing

Advance Your Marketing Career with an Online Bachelor’s Degree in Marketing!

Develop the skills to effectively promote a business’s goods or services with the bachelor’s degree in marketing online program from Lindenwood University. Through the comprehensive curriculum of our online marketing degree program, you will explore key business topics and build a strong foundation in marketing. If you are trying to figure out if an online bachelor’s degree in marketing can provide you with real career opportunities as a marketing professional, give us a call. Lindenwood University Online has a rich tradition of helping all types of students pursue careers in marketing.

Our online bachelor’s degree in marketing program provides insight into advertising and promotion, brand management, consumer behavior, target marketing, online marketing, market research, and other key topics. Customize your online marketing degree to meet your goals and choose elective courses in relevant, modern areas such as social media marketing, sales management, developing an effective marketing campaign, business marketing solutions, identifying a target market, and more. Our bachelor’s degree in marketing online program prepares you for a career in the dynamic workplace in the public and private sectors.   

Throughout the duration of our online bachelor’s degree in marketing program, you will learn from industry professionals who incorporate their real-world knowledge into the online classroom.  

Program at a Glance

2-4 years

Duration

120

Credit Hours

$495

Cost per Credit

100%

Online

Course Spotlight

Our online marketing degree curriculum is designed to provide strong conceptual and strategic skills while fostering your ability to think creatively, understand consumer behavior, and make sound business decisions. Upon completion of this online bachelor’s degree in marketing program, students can offer employers a wide variety of professional and interpersonal skills that can lead to high-level leadership roles. Some of these courses include:   

  • Advertising and Promotional Strategy 
  • Marketing Information and Research 
  • Pricing Strategy and Negotiations  
  • Social Media Marketing 

Essential Skills & Insights

Coursework in this online bachelor’s degree in marketing program covers the following: 

  • Analytical Decision-Making – prepare to base decisions in a well-formed understanding of analysis insights – from marketing research to data analytics.  
  • Communications – develop high-level communications aptitude across verbal and written communications.  
  • Consumer Behavior – learn to gauge consumer behavior as it pertains to marketing campaign insights, forecasting consumer reception of new product concepts and brand messaging, and much more.  
  • Product Management – gain expertise across the lifecycle of product management – from concept to consumer reception and beyond.  

Career Outlook

According to the Bureau of Labor Statistics (BLS), marketing managers can earn an average salary of $133,380 per year. What’s more, careers in this field are anticipated to grow 10 percent between 2021-31. That is twice the average anticipated rate of growth for all other occupations during that same period.  

Admissions Requirements

For admission to the online marketing bachelor’s degree program, you will need to complete your online application and submit the following documents:

  • Online application 
  • Official transcripts 
    • All colleges and universities previously attended. If you have fewer than 24 college credits, you will need to submit your official high school transcript

If cumulative college GPA is below a 2.0, the following will also be required:

  • Résumé
  • Letter of intent/personal statement
    (1–2 page document indicating your interest in the program and Lindenwood)

Tuition Details

The cost per credit hour for this bachelor’s degree in marketing online program is $495. Besides being ranked ranked No. 17 on Niche.com’s list of Best Value Colleges in Missouri, we build in unique benefits such as our 20 percent discount per credit hour for returning alumni pursuing their master’s degree. 

Transfer Credits

Lindenwood offers a generous transfer policy of up to 90 credits toward your degree completion to further offset tuition costs. This means you can complete your degree in as few as 30 credit hours at Lindenwood—saving you time and money on your education!  Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit. 

Alumni & Internship Companies 

Our graduates have the opportunity to join a number of top-performing industries, at world-renowned companies such as the following:  
• Boeing 
• Callahan 
• Craftcloud 
• Edward Jones 
• FleishmanHilliard 
• Mastercard 

• Many more!  

Interested in discovering related programs? Explore the following programs to find the best fit for your future: 

If you aren’t sure which program is right for you, filling out the form on this page and speaking to a Lindenwood representative is the best way to determine your path forward!  

Frequently Asked Questions

Undergraduate marketing programs typically offer a well-rounded core curriculum that includes budgeting, communications, consumer behavior, data analysis, digital marketing, public relations, social media, traditional media, and more. At Lindenwood University, our online bachelor’s degree in marketing covers all the bases to help you prepare for a long and fulfilling career in the marketing industry.

The world of marketing can feel fast-paced and competitive — just look at all the ways marketing messages make an impact on our everyday lives, from social media to over-the-top (OTT) communications from streaming services. Still, there are plenty of educational opportunities for students with an interest in marketing. Simply speak with us about our online degree in marketing to learn more about the qualifications and career potential for graduates.

Marketing does not involve a lot of math the way the field of accounting does. However, data analysis is a part of many discussions and strategy sessions in business marketing meetings. As a marketing major, your education should prepare you to look at data and make sound financial decisions.

A marketing degree can be a BA or BS. At Lindenwood, you can choose to earn your online bachelor’s degree in marketing as a Bachelor of Arts or a Bachelor of Science degree.

Yes, you can earn an online marketing degree. Lindenwood offers an online bachelor’s degree in marketing.

There are a number of career opportunities for this degree credential. As a graduate of the online bachelor’s degree in marketing at Lindenwood, you can pursue marketing, advertising, public relations, digital design, – and many more career possibilities.

Why Choose Lindenwood University Online?

Since 1832, Lindenwood University has served students worldwide with affordable, high-quality academic programs providing real experience and real success. After nearly 200 years of academic excellence, Lindenwood is committed to a set of core values, including integrity, dedication, excellence, creativity, and community.

Quality

Quality

We evolve our online degree programs to reflect the latest in academic research and innovation and to meet the top standards of higher education.

Affordability

Affordability

We are committed to offering our students studying online low tuition rates on top of multiple ways to save on your education.

Career-Focused

Career-Focused

We evolve our online degree programs to reflect the latest in academic research and innovation and to meet the top standards of higher education.

Support

Support

We employ experts who are dedicated to helping our students with financial aid planning, enrollment counseling, tutoring services, and more.

We are committed to helping you succeed.

Throughout each step of your online marketing bachelor’s degree program, you will receive support. From enrollment and tuition planning to staying on the right track, your support team is there to ensure your success.

Simply fill out the form on this page to contact us about this dynamic online marketing bachelor’s degree at Lindenwood University. We are ready to create the most efficient path to the career you want through high-quality, accredited higher education. 

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