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Online Fashion Business Courses

Curriculum Details

120 total credits required

The curriculum for the fashion degree online program consists of 54 credits from online fashion business courses and 66 from general education courses. The required online fashion business courses include 24 credits from electives and a practicum for each semester you are enrolled full-time.

Foundation (54 hours)

This course introduces students to the accounting information framework used by organizations to collect, maintain, and report financial information. Special emphasis will be given to transaction analysis and the resulting effect on the financial statements. Lab fee may be required.

Supervised work experience for the advanced student which requires the application of principles, skills, and strategies within the discipline. Requires signed internship agreement by student, faculty of record, and supervisor representing host organization. This course may be repeated up to a maximum of 12 credit hours and is graded on a Pass/Fail basis.

All fashion design majors are required to enroll in this course each semester of full-time enrollment, excluding the semester of internship. Requirements vary by semester and may include participation in fashion shows, exhibitions, program meetings and activities, and special events. Pass/Fail grading. May be repeated.

This course addresses the historical background of the fashion industry as it relates to fashion careers and businesses. Assignments introduce the fashion design process, trend investigation, consumer research, soft goods retailing, e-commerce, apparel manufacturing, merchandising, and buying, textile design and development, sourcing and production, promotion and marketing, retail sales and management, entrepreneurship, professional behavior and basic business writing.
The purpose of the course is to introduce students to Apparel Production Management. Through the course the students will familiarize themselves with the supply chain from design concept to finished garments. Students will also learn about Technical Packages and how to build one for themselves. Graduate students will also conduct research about product management, global supply change and the environmental impact of the industry.

This course is a study of social and cultural history and the resulting costumes worn by men, women, and children from primitive times to 1900. Emphasis is given to the ways in which politics, economics, and technology affected the changing silhouettes of each period.

This course is a study of social history and the resulting costumes worn by men, women, and children in the 20th and 21st centuries, focusing on the impact of cultural, political, and social changes. Emphasis is given to the ways in which politics, economics, and technology affected the changing silhouettes of each period, while exploring fashion and the psychology of dress in culturally diverse settings.

This course is a study of the commercial and professional elements of fashion, including analysis of merchandising and marketing practices within fashion and its related industries.

This capstone course provides students the opportunity to identify themselves as entrepreneurs, develop a business plan and create their own marketing strategy for their business. Students will analyze industry trends, research existing companies, and present their own personal business model.

This course introduces the student to the fundamental concepts of financial management including basic financial analysis, working capital management, planning and forecasting, security valuation, capital budgeting, cost of capital, leverage and capital structure, and international financial management. Lab fee may be required.
Business law is an introductory course designed to familiarize the student with the subject matter of the legal environment of business. Particular emphasis will be given to the sources of law; the role of society; the judicial function; and selected areas such as governmental regulation and agencies, crimes and torts, contracts, business organizations, agency, and employment law. Various approaches to understanding legal issues will be used, including case law analysis and the examination of current legal issues affecting business. Lab fee may be required.

Electives (24 hours)

This course introduces students to economic concepts, relationships, and institutions related to individual and firm decision-making. Supply, demand, and opportunity cost are used to analyze the actions of individuals and firms in a market framework. Topics covered include marginal analysis, production possibilities, elasticity, household and consumer choice, firm production and costs, profit maximization, input markets, and market structures. This course must be taken by all business majors to fulfill one GE Social Science requirement (ECON 23010 may not be substituted), and a grade of C or better must earned; any student majoring in a business discipline who does not earn a grade of C or better will be required to repeat the course and earn a minimum grade of C in order to continue in the business degree program. Lab fee may be required.
This course is designed for students who are interested in owning and running a small business. Topics to be covered include planning, controlling, financing, and managing operations. Students will learn how to explore opportunities and develop venture ideas; set objectives, choose resources, and evaluate market research; and investigate financing resources and approaches. Teaching approaches will include outside speakers, outside readings, class discussions, and research papers. Lab fee may be required.
The purpose of this course is to teach students how to design fashions utilizing 3D digital software and equipment. Students will learn to use and explore; Modular Design, 3D Simulation & Layer, 3D Garment Edit, 3D Arrangement, 2D Pattern Design, Grading, Sewing & Tacking, Fabric, Hardware & trims, Fine-tuning, Avatar, Fit Check, Colorway, Print Layout, Render Image/Video, and Animation (Runway).
This course focuses on aspects of luxury retail branding, visual merchandising and display, from classic techniques to the most avant-garde developments. This course also reveals how both historic and innovative retailers can optimize their image with target markets through window and interior displays, branding, and new visual merchandising strategies.
This course will focus on typical buying tasks, identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts, important retailing trends, including global buying and sourcing, omni-channel retailing, online retailing, mobile technologies, and social media.
This course focuses on aspects of luxury retail branding, visual merchandising and display, from classic techniques to the most avant-garde developments. This course also reveals how both historic and innovative retailers can optimize their image with target markets through window and interior displays, branding, and new visual merchandising strategies.
This course will focus on contemporary marketing practices including; online marketing, social media, video, mobile technologies, in-store technologies, augmented reality, digital spaces and traditional marketing principles, in addition to consumer online buying behaviors, e-commerce, changes in technology, and social issues within the fashion industry.
This online course will focus on three areas of communication; reading, writing, and speaking about fashion through traditional and electronic means including; newspaper, magazine, radio, TV, social media, and fashion blogging. This course will also, explore various languages used in basic conversation when communicating and traveling to various fashion capitals and conducting business around the world. Specific languages include; Mandarin, Spanish, French, Italian, Japanese, Portuguese, Hindi, Arabic, Russian, German, and Swahili.
This course provides students with an overview of global business and trade within the framework of today’s dynamic business environment. The course also looks at how historical perspectives influence and shape current events. Topics to be covered include globalization, trade theories, governmental influence on trade, cross national trade agreements, and an introduction to capital markets and foreign exchange. The course also examines how businesses interact with the cultural, political, ethical, legal, and economic environments of multiple nations. An overview of international business strategies is also provided. This course uses library research, case studies, and current business events to understand the methods and practices that international managers use to address these issues. Lab fee may be required.
This course is designed to provide an extensive analysis of the marketing mix and how it can be standardized for transnational markets. The course will present techniques used to identify potential markets of products and/or services in the global marketplace. Lab fee may be required.
This course is an in-depth introduction to the functional business area of marketing. It examines how goods and services are presented to target customers through the use of the marketing-mix variables: product, price, place, and promotion. Emphasis in this course is on the student developing a working knowledge of the vocabulary, principles, concepts, and theories of contemporary marketing as used in various organizational settings. Lab fee may be required.
Pricing is an intermediate course designed to strengthen the student’s understanding of pricing strategy. The goal of this course is to provide the student with an understanding of the strategic importance of pricing, the psychological impact of various pricing tactics, a review of the strategic pricing options, and the experience of analyzing the impact of various pricing strategies. Lectures and case studies will provide the theory and analytical tools for development of pricing strategies and tactics. Computer simulations will provide students with the opportunity to apply knowledge derived from lectures and case studies. Lab fee may be required.
This course focuses on the marketing function of communicating the various promotional activities such as advertising and promotion with an emphasis on the planning, preparing, and placing the messages of integrated brand promotion. The role of the advertising agency and the dynamic role of the internet in integrated brand promotion will be explored in detail. A course project will enable students to apply the concepts discussed in the course to a real world situation. Lab fee may be required.
This course examines the concepts of personal selling. The goal of this course is to provide a detailed analysis of the innovative selling strategies and concepts necessary to negotiate mutually beneficial agreements. Particular emphasis will be given to professional presentation and image management of the salesperson, building long-term relationships with customers, sales theory concepts involved in personal sales, and business-to-business sales. Lab fee may be required.

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