Develop the skills to effectively promote a business’s goods or services with the marketing online bachelor’s degree program from Lindenwood University. Through the comprehensive curriculum of our online program, you will explore key business topics and build a strong foundation in marketing. If you are trying to figure out if an online advertising degree can provide you with real career opportunities as a marketing professional, give us a call. Lindenwood University Online has a rich tradition of helping all types of students pursue careers in marketing.
Our marketing online bachelor’s degree program provides insight into advertising and promotion, brand management, consumer behavior, target marketing, online marketing, market research, and other key topics.
Customize your online marketing degree to meet your goals and choose elective courses in relevant, modern areas such as social media marketing, sales management, developing an effective marketing campaign, business marketing solutions, identifying a target market, and more. Our online advertising degree program prepares you for a career in the dynamic workplace in the public and private sectors.
Throughout the duration of our marketing online bachelor’s degree program, you will learn from industry professionals who incorporate their real-world knowledge into the online classroom.
100%
Online
2-4 Yrs
Program Length
120
Credit Hours
$525
Cost per Credit
What You’ll Learn
Our marketing online bachelor’s degree curriculum is designed to provide strong conceptual and strategic skills while fostering your ability to think creatively, understand consumer behavior, and make sound business decisions. Upon completion of this online advertising degree program, students can offer employers a wide variety of professional and interpersonal skills that can lead to high-level leadership roles. Some of these courses include:
- Advertising and Promotional Strategy
- Marketing Information and Research
- Pricing Strategy and Negotiations
- Social Media Marketing
Essential Skills & Insights
Coursework in this online marketing degree program covers the following:
- Analytical Decision-Making: prepare to base decisions in a well-formed understanding of analysis insights – from marketing research to data analytics.
- Communications: develop high-level communications aptitude across verbal and written communications.
- Consumer Behavior: learn to gauge consumer behavior as it pertains to marketing campaign insights, forecasting consumer reception of new product concepts and brand messaging, and much more.
- Product Management: gain expertise across the lifecycle of product management – from concept to consumer reception and beyond.
Marketing Degree: BA vs BS
A BA (Bachelor of Arts) degree typically focuses on humanities, social sciences, and communication skills, emphasizing broader liberal arts education, while a BS (Bachelor of Science) degree concentrates on more technical and scientific fields, including math, natural sciences, and often involves more in-depth study of a specific subject area, providing a more focused skillset.
Generally, a BA degree is geared for those who are interested in exploring broader humanities and social science topics, prefer more flexibility in their coursework, and want to focus on critical thinking and communication skills. A BS is designed for those seeking a more technical or science-focused career path with a deeper dive into analytical skills and specific scientific subjects like math and laboratory work. Essentially, a BA is better for liberal arts fields and a BS is better for STEM fields.
You can speak with an admissions representative by filling out the form on this page to discover which degree path is better suited to your career goals.
Faculty
The online marketing faculty at Lindenwood University bring a blend of relevant, real-world experience and advanced theoretical approach to a flexible, online learning environment. Our faculty engage our students through highly interactive online learning, and offer personalized support of students’ learning and professional goals.
Career Outlook
According to the Bureau of Labor Statistics (BLS), marketing managers can earn an average salary of $133,380 per year. What’s more, careers in this field are anticipated to grow 10 percent between 2021-31. That is twice the average anticipated rate of growth for all other occupations during that same period.
Accredited Online Marketing Degree
Lindenwood University and the marketing online bachelor’s degree program is accredited through the Accreditation Council for Business Schools & Programs (ACBSP). This accreditation is recognized as a standard of quality for business programs, reflecting teaching excellence, continuous improvement, and industry-relevant skills.
Tuition Details
The cost per credit hour for this marketing online bachelor’s degree program is $495. Besides being ranked ranked No. 17 on Niche.com’s list of Best Value Colleges in Missouri, we build in unique financial aid benefits such as our 20 percent discount per credit hour for returning alumni pursuing their master’s degree.
Admissions Requirements
For admission to the online marketing bachelor’s degree program, you will need to complete your online application and submit the following documents:
- Online application
- Official transcripts
- All colleges and universities previously attended. If you have fewer than 24 college credits, you will need to submit your official high school transcript
If cumulative college GPA is below a 2.0, the following will also be required:
- Résumé
- Letter of intent/personal statement
(1–2 page document indicating your interest in the program and Lindenwood)
Curriculum Overview
The online Bachelor’s in Marketing provides a comprehensive curriculum designed to equip students with the skills and knowledge necessary for success in the innovative and exciting field. Courses are taught by experienced professionals who can help you develop an understanding of strategic marketing concepts, consumer behavior analysis, product marketing, digital marketing strategies, and more. Upon completion, you can pursue several career paths in marketing and related fields. You can also set your sights on graduate-level programs to qualify for leadership and executive-level positions in this dynamic field.
Major Coursework – 15 Credit Hours
| Code | Title | Credits |
|---|---|---|
| MRKT 35020 | Marketing Information and Research | 3 |
| MRKT 35040 | Advertising and Promotional Strategy | 3 |
| MRKT 35045 | Digital Marketing | 3 |
| MRKT 35050 | Selling | 3 |
| MRKT 45080 | Marketing Management and Planning | 3 |
Elective Coursework – 9 Credit Hours
| Code | Title | Credits |
|---|---|---|
| APR 32280 | Public Relations: Communication Strategies | 3 |
| APR 36300 | Creative Advertising Concepts | 3 |
| APR 41600 | Advertising and Public Relations Competition I | 3 |
| DCS 38700 | Emerging Platforms and Analytics | 3 |
| MGMT 36042 | Principles of Supply Chain Management | 3 |
| MRKT 35015 | International Marketing | 3 |
| MRKT 35025 | Social Media Marketing | 3 |
| MRKT 45095 | Internship | 1-9 |
| SPMGT 37040 | Sport Marketing and Promotion | 3 |
Marketing Emphasis Options
- Sales
- Advertising
- Digital Marketing
Transfer Credits
Lindenwood offers a generous transfer policy of up to 90 credits toward your marketing program completion to further offset tuition costs. This means you can complete your degree in as few as 30 credit hours at Lindenwood—saving you time and money on your education!
Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit.
Career Opportunities
Marketing Manager
Oversee the development of marketing strategies, analyze market trends, and help develop creatives that meets business objectives.
Digital Marketing Specialist
Utilize PPC, SEO, and social media strategies to create engaging campaigns that reach target audiences to boost awareness and profitability.
Brand Manager
Develop and maintain brand integrity for businesses, products, or services to ensure consistency across all marketing channels.
Frequently Asked Questions
Undergraduate marketing programs typically offer a well-rounded core curriculum that includes budgeting, communications, consumer behavior, data analysis, digital marketing, public relations, social media, traditional media, and more. At Lindenwood University, our marketing online bachelor’s degree covers all the bases to help you prepare for a long and fulfilling career in the marketing industry.
The world of marketing can feel fast-paced and competitive — just look at all the ways marketing messages make an impact on our everyday lives, from social media to over-the-top (OTT) communications from streaming services. Still, there are plenty of educational opportunities for students with an interest in marketing. Simply speak with us about our marketing online bachelor’s degree to learn more about the qualifications and career potential for graduates.
Marketing does not involve a lot of math the way the field of accounting does. However, data analysis is a part of many discussions and strategy sessions in business marketing meetings. As a marketing major, your education should prepare you to look at data and make sound financial decisions.
A marketing degree can be a BA or BS. At Lindenwood, you can choose to earn your marketing online bachelor’s degree as a Bachelor of Arts or a Bachelor of Science degree.
Yes, you can earn an online marketing degree. Lindenwood offers a marketing online bachelor’s degree.
There are a number of career opportunities for this degree credential. As a graduate of the marketing online bachelor’s degree at Lindenwood, you can pursue marketing, advertising, public relations, digital design – and many more career possibilities.
Related Programs
We are committed to helping you succeed.
Throughout each step of your online degree program, you will receive support. From enrollment and tuition planning to staying on the right track, your support team is there to ensure your success.