At a Glance
$495
Cost per Credit
120
Credit Hours
100%
Online
2-4 years
Program LengthBachelor’s in Sport Management, BA
Program Overview
At a Glance
$495
Cost per Credit
120
Credit Hours
100%
Online
2-4 years
Program LengthWhy Study Sport Management?
Ready to take your love of the game even further? An online sport management degree can give you the tools you need to support the challenges of many aspects of the sport industry—from facility and event management to high school and professional sports and much more!
The online Bachelor of Arts in Sport Management from Lindenwood University can help you gain a broad understanding of the sports industry through an exploration of topics across business, marketing, management, finance, and sport law. This online sports management degree also offers the advantage of an in-program internship opportunity that lets you make real-world connections to your industry so you can get an edge in your career pursuits.
What You'll Learn
Our BA program develops a well-rounded approach to the sporting industry, including focuses in business, marketing, management, finance, and sport law. Amplify your learning through an in-program internship component that immerses you in your specialty in a real-world setting, and reinforces your understanding of coursework in:
- Sport Marketing and Promotion
- Strategic Management of Sports Facilities
- Sports Business Orientation
- Sport Event and Entertainment Manager
Essential Skills & Insights
Coursework in this sports management degree online program covers the following:
- Management and Leadership: prepare for a career in any sector of the sports industry, including product sales, facility management, and professional sports.
- Sports Marketing: understand the foundational knowledge and skills to work in sports marketing in all types of businesses.
- Economic Literacy: develop an understanding of the finances and economics of sports-related businesses.
- Hands-on Learning: take advantage of internships and practicums to gain real-life experience as you complete your degree
Career Outlook
Graduates of our online sports management degree program can pursue a number of oversight roles in the sport industry, including sporting event promotion, facility management, sporting event management and much more. According to the U.S. Bureau of Labor Statistics (BLS), event planners can earn a median annual salary of $49,470. Promoters of professional sports and sporting events can earn $113,470 annually.
Graduates of this bachelor of sports management program can pursue several career paths, including:
- Athletic director
- Coach (in academic and professional settings)
- Facility Operations Manager
- Sales-related Positions
- Sports Agent
- Sports Marketing Specialist
Tuition Details
The cost per credit hour for this sport management bachelor’s degree online program is $495. Besides affordable tuition, we offer a generous transfer policy of up to 90 credits toward your degree completion to further offset tuition costs—saving you time and money on your sport management degree!
Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit.
Admissions Requirements
For admission to your online sports management degree program, you will need to complete your online application and submit the following documents:
- Online application
- Official transcripts
All colleges and universities previously attended. If you have fewer than 24 college credits, you will need to submit your official high school transcript.
If cumulative college GPA is below a 2.0, the following will also be required:
- Résumé
- Letter of intent/personal statement
(1–2 page document indicating your interest in the program and Lindenwood)
TRANSFER CREDITS
Lindenwood offers a generous transfer policy of up to 90 credits toward your bachelor’s degree in sports management online completion to further offset tuition costs. This means you can complete your degree in as few as 30 credit hours at Lindenwood—saving you time and money on your education!
Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit.
Learn MoreCurriculum Overview
The Bachelor of Arts in Sport Management offers a comprehensive curriculum designed to prepare students for leadership roles in the sports industry. Through these flexible online courses, you can gain foundational knowledge in sports marketing, event management, and organizational leadership. Upon completion, you can be equipped with the skills to thrive in diverse sectors of the sports management field.
Major Coursework – 21 Credit Hours
| Code | Title | Credits |
|---|---|---|
| SPMGT 27020 | Sport Business Orientation | 3 |
| SPMGT 37040 | Sport Marketing and Promotion | 3 |
| SPMGT 37050 | Sport Event & Entertainment Management | 3 |
| SPMGT 37060 | Sport Law | 3 |
| SPMGT 37080 | Sport Economics and Finance | 3 |
| SPMGT 37093 | Social Issues in Sport Business | 3 |
| SPMGT 47095 | Sport Management Internship | 3 |
Elective Coursework – 6 Credit Hours
| Code | Title | Credits |
|---|---|---|
| SPMGT 37020 | Strategic Management of Sports Facilities | 3 |
| SPMGT 37070 | Sport Sales & Sales Management | 3 |
| SPMGT 39000-39999 | Special Topics in Sport Management | 1-3 |
Career Opportunities
Sports Marketing Coordinator
Manage marketing strategies that promote sports teams or events to boost fan engagement, increase ticket sales, and attract relevant sponsorships.
Athletic Director
Oversee and manage athletic programs, including, budgets, scheduling, staffing, and legal compliance to ensure smooth operations and profitability.
Sports Event Manager
Plan and coordinate sports events, from handling logistics to attracting sponsorships, and elevating the spectator experience.
Frequently Asked Questions
What do you learn in sport management?
Degree programs in sports administration and management are designed to offer the industry insights and professionals skills you could use to make an impact for your organization and your career in the sports industry. At Lindenwood, you can earn your online sport management bachelor’s degree in as little as two to four years.
What is a career in sport management?
It is an opportunity to stay in the game at every level of sports business. A career in sport management can entail management of sporting events or facilities or managing the promotion of athletes and teams at professional or amateur levels. That’s what the sports management degree online program at Lindenwood is all about — helping you compete on and off the field of play.
Is sport management in demand?
Yes, the job field for sporting event planners is growing at a much faster than average rate of 18 percent, according to the U.S. Bureau of Labor Statistics.
What is sports management?
Sports management is a broad term that describes managing businesses, sports teams, and sports organizations. Professionals who pursue this field have several career paths they can choose in the world of athletics.
Is sports management a good major?
Yes! If you have a passion for sports and want to work in this dynamic industry, a sport management degree can be perfect for you. Graduates can manage sports teams, work in sports marketing or event management, facility operations, and more.
What degree do you need for sports management?
To gain a solid foundation and comprehensive understanding of sports management, you will need to complete a bachelor’s program. With a bachelor’s in sports management, you can show employers that you are career-ready. You can also use this program as a step toward a graduate—level program.
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Throughout each step of your online degree program, you will receive support. From enrollment and tuition planning to staying on the right track, your support team is there to ensure your success.
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