Excited to play a part helping businesses make the right strategic moves in their digital platform to enhance overall organizational performance? With the BS in Social Media Marketing degree online from Lindenwood University, you can learn to drive digital engagement in key areas such as social media, online advertising, and more, while building out a comprehensive understanding of digital trends.
This 100% online social media marketing degree in marketing equips you to make the most of a brand’s digital footprint through coursework focused in social media, design, digital content optimization, rounded out by a foundational marketing skill set. Learn at your pace and complete your degree in social media marketing online in as little as two years!
100%
Online
2-4 Yrs
Program Length
120
Credit Hours
$525
Cost per Credit
What You’ll Learn
The social media marketing degree online program develops your approach to increasing brand awareness through an emphasis on social media and other digital engagement tools that connect brands with audiences. This social media marketing degree covers all aspects of digital social media strategy – from concept to execution to post-campaign analysis, including the following:
- Personal Branding and Content Creation
- Contemporary Audience Analysis
- Social Media Marketing
- Online Advertising and Promotional Strategy
Essential Skills & Insights
Coursework in this social media marketing degree program covers the following:
- Analytical Decision-Making: prepare to base decision-making within digital brand campaigns in solid marketing research and data analytics.
- Communications: develop high-level communications aptitude across verbal and written communications.
- Consumer Behavior: learn to gauge consumer behavior as it pertains to social media marketing campaign insights.
- Brand Management: gain expertise across the lifecycle of brand management in the digital space – from concept to consumer reception and beyond
Career Outlook
Graduates of this social media marketing degree online program can pursue the challenges of marketing within an ever-shifting digital landscape. According to PayScale, content strategists can earn $61,200 annually. Those who aspire to a role as a social media manager can earn $49,800 annually. Other career paths in this field include SEO Specialist, Advertising Manager, Email Marketing Specialist, Social Media Coordinator, Content Creator/Specialist, and Digital Marketer.
Tuition Details
The cost per credit hour for this Social Media Marketing degree program is $495. Besides being ranked ranked No. 17 on Niche.com’s list of Best Value Colleges in Missouri, we build in unique benefits such as our 20 percent discount per credit hour for returning alumni pursuing their master’s degree.
Admissions Requirements
For admission to your online marketing degree bachelor’s program, you will need to complete your online application and submit the following documents:
- Online Application
- Official transcripts
All colleges and universities previously attended. If you have fewer than 24 college credits, you will need to submit your official high school transcript.
If cumulative college GPA is below a 2.0, the following will also be required:
- Résumé
- Letter of intent/personal statement
(1–2 page document indicating your interest in the program and Lindenwood)
Curriculum Overview
The BS in Digital Marketing program provides a dynamic curriculum that combines traditional marketing principles with modern digital strategies. Through these comprehensive yet efficient courses, you can gain hands-on experience in areas such as social media, SEO, emerging technologies, and data analytics. Upon completion, you can confidently pursue a successful career in the rapidly evolving field of digital marketing. You can also choose to earn a marketing minor or marketing emphasis in business administration, depending on your professional aspirations.
Core Coursework – 42 Credit Hours
| Code | Title | Credits |
|---|---|---|
| COM 10101 | Introduction to Mass Communication | 3 |
| COM 32700 | Media Literacy | 3 |
| DCS 12000 | Graphic Communication | 3 |
| DCS 13000 | Video for Social Media | 3 |
| DCS 20000 | Digital Content and Demographics | 3 |
| DCS 21000 | Introduction to Social Media Platforms | 3 |
| DCS 32500 | Social Media Strategy | 3 |
| DCS 35000 | Personal Branding | 3 |
| DCS 38700 | Emerging Platforms and Analytics | 3 |
| DCS 40000 | Contemporary Audience Analysis | 3 |
| DCS 44500 | Advanced Social Media Strategy | 3 |
| DCS 48000 | Digital Content Strategy Capstone | 3 |
| MRKT 35010 | Principles of Marketing | 3 |
| MRKT 35025 | Social Media Marketing | 3 |
Elective Coursework – 6 Credit Hours
| Code | Title | Credits |
|---|---|---|
| AAD 10050 | Web Design I | 3 |
| AAD 18101 | Digital Photography I | 3 |
| AAD 20300 | Adobe Certification in Photoshop | 3 |
| AAD 20400 | Adobe Certification in Illustrator | 3 |
| AAD 35500 | Visual Branding | 3 |
| CAH 43000 | Arts Entrepreneurship | 3 |
| CAH 44444 | Internship | 1-6 |
| CINE 11000 | Video Production | 3 |
| DCS 30000 | Media Literacy Theory | 3 |
| DCS 37100 | Social Media Strategy Practicum | 3 |
Seminar Coursework
| Code | Title | Credits |
|---|---|---|
| DCS 10001 | Social Media Marketing Seminar | 0 |
Marketing Emphasis Options
- Advertising
- Sales
Transfer Credits
Lindenwood offers a generous transfer policy of up to 90 credits toward your bachelor’s degree in social media marketing online completion to further offset tuition costs. This means you can complete your degree in as few as 30 credit hours at Lindenwood—saving you time and money on your education!
Plus, you can personalize your transfer experience through Lindenwood’s Transfer Guides. These guides are part of our articulation partnerships with area community college to help you get the most value from your transfer credit.
Career Opportunities
Digital Marketing Specialist
Develop and implement SEO-driven online marketing strategies to increase brand awareness and build sales.
Social Media Manager
Create and manage engaging content on social media platforms, monitor trends, and analyze performance to meet business goals.
SEO Specialist
Optimize websites, conduct keyword research, analyze website performance, and implement strategies to increase online visibility.
Frequently Asked Questions
You can learn the essentials of social media marketing through a digital marketing degree program like the one at Lindenwood, which covers the basics of this niche within marketing.
Digital marketing is a relatively new career path originating with the Internet, which led to the online marketing space. Additionally, digital marketing has continuously evolved since the 1990s, so there are often new components & strategies within digital marketing that did not exist before: social media, search engine, data analytics, influencers, and most recently, AI.
We do not charge any fees in addition to tuition.
The online BS in digital marketing program allows you to transfer up to 90 credits. Learn more about our transfer policy.
Yes, there are scholarships available. Reach out to an admissions representative to learn more about scholarship opportunities for our digital and social media marketing degree online program.
Related Programs
We are committed to helping you succeed.
Throughout each step of your online degree program, you will receive support. From enrollment and tuition planning to staying on the right track, your support team is there to ensure your success.