Bachelor’s in Mass Communication
Mass communication is constantly changing. New technology, new methods of communicating, new styles, and new trends make up the world of mass communications. Lindenwood University will provide you with the background and theories of mass communication along with up-to-date knowledge needed to succeed now and in the future.
The Lindenwood University Mass Communications program is not only classroom learning but also experiential learning. You will have hands-on experience in the field or in the studio, having the chance to apply your classroom knowledge in an environment that is made for on-the-job training. You will learn basic skills expected of mass communication professionals, like creating and maintaining web pages; shooting, editing, and uploading video; basic reporting; and how to write professionally for electronic media. The Lindenwood Mass Communications program will also provide you with the knowledge and critical thinking skills to help you make professional and ethical decisions in the professional world.
Lindenwood’s online, flexible degrees enable you to balance your personal and professional responsibilities while gaining the analysis skills and valuable insights to create positive change for organizations in business, health care, education, and more.
Program at a Glance
2-4 years
Duration
120
Credit Hours
$450
Cost Per Credit
100%
Online
Concentrations
Every mass communications student at Lindenwood University is required to take core courses, which make up 36 credit hours of your Bachelor of Arts degree. These courses will teach you the basics of the mass communications field. You will learn reporting, radio production, video production, writing for electronic media, mass communication law and theory, ethics, and more. Once you have mastered these skills, which are critical to your success, other courses are incorporated, including: broadcast, media management and sales, and sports information.
The Media Arts and Production requires 78 credit hours. 57 core credit hours of mass communications coursework, plus an additional 21 emphasis area credit hours.
Media Management and sales professionals are the lifeblood of any media operation. They generate revenue through sales and advertising. Goal-oriented, well-educated professionals who can show potential clients that investing in advertising is sound advice are never out of work. Lindenwood media management and sales students learn how to buy and sell media in addition to the principles of marketing and management.
The Journalism program at Lindenwood University is extremely hands-on and experiential. You will study in a classroom and gain real-world experience through Lindenwood’s media outlets.
Course Spotlights
Being an online student doesn’t mean that you will sacrifice access to the tools, resources, support, and community that you would have through a traditional on-campus program. In fact, you will still get the college experience — just at an affordable price from the comfort of your home.
Financing Business Ventures
Financing Business Ventures is an advanced course designed to apply the theoretical principles of finance to new or emerging businesses. Topics to be covered include capital raising, cash flow management, business planning, and value realization.
Visual Storytelling
Through a variety of writing assignments designed to follow the development process, the student will put into practice the basic building blocks of story structure to create compelling content – experience which can be applied to any communications discipline.
Podcasting Production
Students will learn the components of radio and podcast production including: interviewing, story development, script writing, interview techniques, remote recording and digital audio recording, editing of sound, mixing, and final production for broadcast.
Mass Communications Law
Students investigate the study of laws which affect and regulate the mass media. This course includes a study of constitutional, statutory, and administrative laws.
Why Choose Lindenwood University Online?
Since 18, Lindenwoo32d University has served students worldwide with affordable, high-quality academic programs providing real experience and real success. After nearly 200 years of academic excellence, Lindenwood is committed to a set of core values, including integrity, dedication, excellence, creativity, and community.
Quality
We evolve our online degree programs to reflect the latest in academic research and innovation and to meet the top standards of higher education.
Affordability
We are committed to offering our students studying online low tuition rates on top of multiple ways to save on your education.
Career-Focused
Our programs align curriculum to industry realities from experienced instructors who share real-world insights.
Support
We employ experts who are dedicated to helping our students with financial aid planning, enrollment counseling, tutoring services, and more.
We are committed to helping you succeed.
Throughout each step of your online degree program, you will receive support. From enrollment and tuition planning to staying on the right track, your support team is there to ensure your success.
Concentrations
Every mass communications student at Lindenwood University is required to take core courses, which make up 36 credit hours of your Bachelor of Arts degree. These courses will teach you the basics of the mass communications field. You will learn reporting, radio production, video production, writing for electronic media, mass communication law and theory, ethics, and more. Once you have mastered these skills, which are critical to your success, other courses are incorporated, including: broadcast, media management and sales, and sports information.
The Media Arts and Production requires 78 credit hours. 57 core credit hours of mass communications coursework, plus an additional 21 emphasis area credit hours.
Media Management and sales professionals are the lifeblood of any media operation. They generate revenue through sales and advertising. Goal-oriented, well-educated professionals who can show potential clients that investing in advertising is sound advice are never out of work. Lindenwood media management and sales students learn how to buy and sell media in addition to the principles of marketing and management.
The Journalism program at Lindenwood University is extremely hands-on and experiential. You will study in a classroom and gain real-world experience through Lindenwood’s media outlets.
Concentrations
Every mass communications student at Lindenwood University is required to take core courses, which make up 36 credit hours of your Bachelor of Arts degree. These courses will teach you the basics of the mass communications field. You will learn reporting, radio production, video production, writing for electronic media, mass communication law and theory, ethics, and more. Once you have mastered these skills, which are critical to your success, other courses are incorporated, including: broadcast, media management and sales, and sports information.
The Media Arts and Production requires 78 credit hours. 57 core credit hours of mass communications coursework, plus an additional 21 emphasis area credit hours.
Media Management and sales professionals are the lifeblood of any media operation. They generate revenue through sales and advertising. Goal-oriented, well-educated professionals who can show potential clients that investing in advertising is sound advice are never out of work. Lindenwood media management and sales students learn how to buy and sell media in addition to the principles of marketing and management.
The Journalism program at Lindenwood University is extremely hands-on and experiential. You will study in a classroom and gain real-world experience through Lindenwood’s media outlets.