Online Bachelor's in Business Administration (BBA): Marketing Concentration
Marketing for the Modern Business World
Fast Facts
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As you’re making your decision about pursuing an online degree, you are likely to have questions. From program information to details about the application process, we’re here to help you find the answers you need.
Techniques for the Future of Marketing
The online BBA Marketing degree from Lindenwood University prepares you for diverse marketing and advertising roles in business. Gain the marketing skills that are most effective in today’s business world and learn the fundamentals of running a modern business, including finance, law, management, international business, and operations management. Through the BBA Marketing degree, you will gain valuable marketing skills that can be applied to nearly any industry, including corporate and non-profit organizations.
When choosing between the Bachelor of Arts and the Bachelor of Science options, it’s important to understand what each program offers. The Bachelor of Arts in Business Administration is a broader, more diverse degree that allows you to explore marketing, in addition to other areas of business. The Bachelor of Science in Business Administration is more focused on the business principles of marketing.
Career Outlook: In-Demand Positions
As marketing concepts evolve into the digital realm, the demand for new marketing professionals continues to grow. The Bureau of Labor Statistics reports that the industry is growing at a rate of 8% per year, creating more than 21,000 new positions for leaders in marketing by 2028.
By choosing the online BBA Marketing degree from Lindenwood University, you’ll gain the essential marketing expertise necessary for a variety of roles within this in-demand field. In addition, you’ll also build a deep understanding of business and develop skills that can be immediately applied in the workplace.
Marketing Manager
$135,900/year
Marketing managers are responsible for managing multiple members of a marketing department to produce effective advertisement campaigns. Typically employed by a company or marketing agency, these managers work with diverse creative professionals to achieve the common goal of promoting a business’ products and services.
Market Research Analyst
$63,790/year
Market research analysts are responsible for determining the best approach to take when developing new advertising campaigns for a specific product or service. These professionals conduct research on the current market for similar products and services, and provide insight on consumer behavior and appropriate pricing.
Curriculum: Marketing Education for Diverse Roles
The online BBA Marketing degree from Lindenwood University combines essential business skills with a strong foundation in marketing education. As a student, you’ll explore topics like pricing strategy, product management, consumer behavior, and advertising campaign management. All BBA Marketing courses can be completed conveniently online, allowing you to balance your education with your personal schedule.
Course Spotlight: ASC 36300 Creative Advertising Concepts
This course offers a focused examination of the creative processes involved in developing promotional messages, from brainstorming, through strategic message revision, to finished tactical message execution. Emphases will include practicing the tactics of the creative promotional concept execution, including targeting and tailoring promotional messages by integrating verbal and graphic message components for delivery across a variety of media platforms, including print, outdoor, broadcast, and interactive.
Course Spotlight: MRKT 35030 Pricing Strategy and Negotiations
Pricing is an intermediate course designed to strengthen the student’s understanding of pricing strategy. The goal of this course is to provide the student with an understanding of the strategic importance of pricing, the psychological impact of various pricing tactics, a review of the strategic pricing options, and the experience of analyzing the impact of various pricing strategies. Lectures and case studies will provide the theory and analytical tools for development of pricing strategies and tactics. Computer simulations will provide students with the opportunity to apply knowledge derived from lectures and case studies. Lab fee may be required.
Concentrations
Frequently Asked Questions
If you have a question we don’t cover here, request more information or call (855) 941-0568.
After you earn your degree online, you can pursue a variety of careers in almost any industry. Skilled business professionals are needed in numerous areas, including non-profits and government organizations. Some possibilities include entry-level business careers, such as market research analyst, sales, or financial analyst. You may also be able to seek managerial careers, such as a sales manager or general manager.
Business administration prepares you for a managerial career at an organization. It focuses on a business’s performance, efficiency, human resources, and more to help the organization effectively meet its goals. Through a bachelor’s program in business administration, you explore the fundamentals of business management, and the skills you gain can be applied to almost any industry.
The Bachelor of Arts in Business Administration is a broader, more diverse degree that allows you to explore other areas. On the other hand, a BS in Business Administration is more focused on business principles.
Sources:
Career and salary information from the U.S. Bureau of Labor Statistics.