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By submitting this request for more information, you are giving your express written consent for Lindenwood University and its partners to contact you regarding our educational programs and services using email, telephone or text - including our use of automated technology for calls and periodic texts to the wireless number you provide. Message and data rates may apply. This consent is not required to purchase good or services and you may always email us directly, including to opt out, at [email protected].

Home Blog Why An Online Digital Marketing Degree is the Future of Marketing Education

Why An Online Digital Marketing Degree is the Future of Marketing Education

March 11, 2023

Contributing Author: Alley Bardon

3 mins read

If you are looking to find greater success in the modern marketing world, then a focus on digital marketing is essential. Whether you are looking for a new career path or are already a marketer who wants to become even more effective, focusing on digital marketing will help. This guide explores why digital marketing is essential for marketers and what makes an online digital marketing degree a great fit for aspiring marketing leaders.  

The Changing Landscape of Marketing and the Need for Digital Marketing Skills

The marketing field is constantly changing, with marketers needing to adapt to the ever-changing whims of their target audiences. Today, the vast majority of media is consumed in a digital format. 

According to WordStream, the global digital marketing market is projected to reach $786.2 billion by 2026. Even today,  72% of all marketing budgets are spent on digital channels, showing that digital marketing is the backbone of the marketing industry. Companies are spending more on digital marketing channels, and consumers are spending more through digital shopping options.  

Consider these statistics published by Newsweek: in a survey of consumers in 2021, 81% said they searched online for a product or service they were buying. In addition, 74% said they bought online, and 67% said they used a mobile shopping app. These statistics indicate that many consumers are doing their shopping online or are using online options to research the items they buy. Thus, digital marketing skills are vital to the modern marketer. 

Digital marketers use digital channels to improve a company’s brand perception and increase sales. This type of marketing entails many different strategies, including: 

  • Content marketing 
  • Search engine optimization 
  • Web design 
  • Social media marketing
  • Video marketing
  • Email marketing
  • Affiliate marketing
  • Pay Per Click campaigns

Marketing is also a high-paying, in-demand field. The Bureau of Labor Statistics indicates over $133,000 a year as a median salary for marketing managers, with a 10% expected job growth through 2031. My Next Move shows that the future is bright for marketing managers, estimating an even higher average salary of over $135,000. Adding digital marketing to your marketing education makes you even more appealing for these high-paid positions. 

The Flexibility and Convenience of an Online Digital Marketing Degree

A digital marketing degree will give you better insight into the modern marketing field and help you develop in-demand skills that will serve you well as you advance in your career.  

When you pursue your digital marketing degree online, you benefit from a flexible, convenient delivery of your education. Study on your own schedule and enjoy the flexibility of taking your classes from a university that is not near your geographic location. This convenience makes it possible for learners at any stage of life to pursue additional education and add digital marketing to their toolset, including working professionals. 

Affordability of an Online Program

Online programs can be more affordable than traditional programs because they cut much of the overhead. You are not paying extra for the buildings and supplies of the traditional classroom. These savings make an online program more affordable per credit hour than one taken on campus. 

The Quality of Education Received from an Online Digital Marketing Degree Program

Because digital marketing occurs online, an online educational experience makes perfect sense. The faculty and curriculum are just as solid in an online digital marketing degree program as one taken on campus, especially when you earn your degree from a school that is known for quality programming. 

The online BS in Digital Marketing from Lindenwood University comes from a school backed by nearly 200 years of academic excellence, so you can be confident you’re receiving a high-quality digital marketing degree. In addition, the instructors have real-world experience in social media marketing, search engine optimization,  and online marketing skills and experiences they will pass on to their students. 

Learn to Use Current Technology and Tools

When you gain new skills through a digital marketing online degree, you accumulate knowledge of the industry’s most current technology and tools, including search engine optimization, analytics, social media marketing, and email marketing. Because technology and best practices in the digital marketing space are constantly changing, adding a degree ensures you are at the forefront of emerging trends and strategies. 

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